Kaizer Chiefs have solidified their partnership with Toyota having been together since 2017.
The Toyota logo will now appear on the left sleeve of the Amakhosi shirt and will either be black, gold or white – depending on the colour of the shirt.
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The existing partnership saw Toyota providing the club with 20 vehicles to meet all Kaizer Chiefs’ transportation requirements at inception.
With the updated deal, TSAM has added an additional 10 vehicles to the Chiefs’ fleet – all branded in the famous gold and black colours of Amakhosi. The fleet ranges from hatchbacks, sedans, SUVs, bakkies to panel vans and minibuses. The new deal will also have a sizeable cash component which will help the club with its day-to-day operations.
Kaizer Chiefs marketing and commercial director expressed her delight over the new deal.
“It is thrilling for us to once again align with a multinational company such as Toyota, that is so prevalently invested in the growth of sport in South Africa and the world,” says Jessica Motaung.
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“Our partnership is an example of how two brands who are trusted by their customers/supporters can come together in order to deliver value for each other and we have no doubt that this new positioning will see us continuing to deliver for each other.”
