Facebook announced that it will be changing its name to Meta during a conference on Thursday.
The change to the name Meta, is likely an effort to separate the company’s corporate identity from a social network that has come under fire for toxic content to something new and exciting.
The name change will affect the corporate entity that owns them but not the platforms owned by the company, including WhatsApp, Instagram and the Facebook website.
“The metaverse is the next frontier,” chief executive officer Mark Zuckerberg said in a presentation at Facebook’s Connect conference, held virtually on Thursday. “From now on, we’re going to be metaverse-first, not Facebook-first.”
Zuckerberg first publicly announced in July that he wants Facebook to eventually become a “metaverse company.” Last week, the company said it would hire 10,000 people across Europe specifically to build out its metaverse project.
The metaverse is a virtual space where people can interact digitally while remaining tethered to the physical world.
Facebook’s main social app would exist underneath the new brand name, as would the rest of the company’s products, like Horizon and WhatsApp. It’s a bit like Google existing under the Alphabet umbrella.
Sources: Business Insider, Business Tech
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