Last week, an unusual video in which a Russian vlogger reacts to “a focus group video” in which excited South Africans respond to the question: “So how do you feel about eating Russians” caught the attention of many South Africans.
In the video several South Africans engage in a candid conversation involving their love for eating Russians. To the average South African it is obvious that they are referring to sausages but to an international audience the question is grossly misunderstood and taken literally. A Russian vlogger believes he is watching South Africans boast about eating Russians, as expected, he goes crazy and tries to involve international media and world leaders.
SA brand, Eskort, which is responsible for the spoof which amused so many, created a hilarious advert to celebrate the country’s love for the crispy sausage. The campaign will give voice and context to the ad that will see the misunderstanding come full circle as South Africans weigh in on the drama.
The spoof was created when Eskort asked themselves what would happen if someone outside South Africa caught the tail end of the fact that South Africans eat Russians (sausages).
“Capturing this fictitious, widely shared misunderstanding was used to tickle South Africa’s funny bone by holding the mirror up for us to see what we often accept as common language or ideas, for what they really are, uniquely local. We, South Africans, have always had the ability to laugh at ourselves. It’s part of what makes us unique. As one of South Africa’s most-loved brands, enjoyed every day across this country by people and families from every walk of life, we love celebrating what connects us,” said Pienaar, group marketing manager of Eskort.
Sources: MSN
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