Samsung pulls ad with drag queen after backlash

“You are just unbothered having people looking or judging you differently, having a son that does drag,” he tells her in his message.

Samsung pulls ad with drag queen after backlash

Samsung pulls ad with drag queen after backlash photo credit: BBC

Samsung has pulled an ad showing a Muslim mother expressing support for her drag queen son after receiving backlash from some parts of the Muslim community. Several social media users alleged it was “an attempt to push LGBT idealogy”.

In a Facebook post on Wednesday, Samsung said it was aware the video “may be perceived as insensitive and offensive”.

The advert was meant to promote Samsung’s new wearable products, like noise-canceling earbuds and a smart watch with a heart rate monitor.

It filmed several participants’ reactions as they listened to heartfelt recorded messages from their loved ones. One of the participant pairs was a Muslim woman in a hijab listening to a message from her son, a drag queen.

“You are just unbothered having people looking or judging you differently, having a son that does drag,” he tells her in his message.

The scene sparked outrage online, with some saying it was insensitive to the Muslim community, although others defended it and criticized its removal.

The South Korean tech giant later scrubbed the video from all its public platforms.

“We acknowledge that we have fallen short in this instance,” the company wrote in a Facebook post on Wednesday.

Sources: BBC, Yahoo

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