April 19, 2021

Beefmaster leads with authenticity

Employees need to know they can trust leaders. Honesty and transparency on the business’s performance, challenges and goals will get buy-in and everyone rowing in the same direction.

Beefmaster leads with authenticity

Beefmaster leads with authenticity Photo: Supplied

Beefmaster South Africa’s CEO, Louw van Reenen, shares his tips on how to lead during uncertainty. The Harvard Business Review says that crises see many leaders downplay bad news, delay taking action and share upbeat messages. This leadership style misses the boat during uncertainty. If companies value their employees and believe that people are their number one asset, leaders will lead with authenticity. Here are toptips by van Reenen, on how to lead during uncertainty.

Tip #1: Be honest and transparent


Employees need to know they can trust leaders. Honesty and transparency on the business’s performance, challenges and goals will get buy-in and everyone rowing in the same direction.

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Tip #2: Take meaningful action


Leaders can be fearful of mistakes, especially if navigating unchartered territory. But inertia is worse than taking the wrong action. For employees to work with you, lead by example.

Tip # 3: Think of the of the long-term


If you instil pay cuts or retrenchments, what are you gaining in the long term? While such steps have their place if needed, have you considered alternatives, taking into account growth, and the welfare of your people? Could you invest in your staff now, despite the uncertainty, so you are ready when things turn? How can you thank your staff for sharing the pain during uncertainty so that your business benefits some day?

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